Sony will change (finally) the design of their mobile phones
December 20, 2017
2018 can be a turning point for Sony. The company will say goodbye to its Omnibalance design line and bet on a completely renewed aesthetic. The mobile phone division of Sony is not going through its best. The excessive continuity and the absence of substantial improvements have hampered the sales of all its products in recent years, causing losses in some quarters and reducing its market share to almost insignificant percentages globally.
Part of this continuity can be easily observed in the design and aesthetics of its products, which has remained almost motionless since the first Xperia Z. Each generation of the Xperia range has provided small touches to the idea "Omnibalance", but no change substantial has been appreciated during these almost five years.
Continuity has plagued Sony for years. 2018 can be a turning point for it.
The situation, fortunately, will give a change very soon. Kenichiro Hibi, managing director of Sony in India, has confirmed in an interview with The Indian Express that the company is already working on a new generation of products with a completely renewed design.
This confirmation marries the rest of the information about the future range of Sony products, which would be a turning point for the company in the mobile segment.
The new phones will be presented in the first half of the year, and will compete with the proposals of Samsung, LG and Huawei, which will also arrive between the months of February and April.
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